Day 2 of C&T Summit will feature four classroom sessions. All event attendees will rotate through the classrooms to provide everyone an opportunity to participate in these hands-on courses.
Friday, June 27
Engineering Sensory for Consumer Appeal
This lab, led by Mark Chandler (ACT Solutions Corp.) and Carol Grant (Sensory Spectrum, Inc.), will first cover the technical aspects of how to create sensory effects in formulations. In the second portion, classes will break into teams, each of which will be given a mock marketing brief and a ‘palette’ of sample formulas, each with a different aesthetic. Led by S. Peter Foltis (L'Oréal USA) and Leslie Harris (SkinCeuticals/L'Oréal USA), the teams will evaluate the samples, come to a consensus, and discuss which best meets the target application given in the mock briefs and why. With each decision, Chandler and Grant will describe the type of formulation selected and comment about the advantages and sensitivities that go along with the specific formulas.
Evaluating Efficacy and Optimizing Formulas
There are numerous tools available to the cosmetic scientist to evaluate the efficacy of his/her cosmetic treatment. Measured properties can range anywhere from anti-aging treatments for skin to the hold behavior of hair fixatives/styling agents to mascara treatments for eyelashes. In this session, Roger McMullen, PhD (Fairleigh Dickinson University and Ashland Specialty Ingredients) and Randy Wickett, PhD (University of Cincinnati) will demonstrate how a relatively inexpensive instrument, known as a Texture Analyzer, can be used to carry out a variety of efficacy tests related to problems in the cosmetic industry. In addition, tips and tricks to best utilize TEWL, cutometer and corneometer devices will be discussed.
Formulating Gel Network-based O/W Emulsions
Gel networks are at the base of many modern skin care products and hair conditioners. Typical ingredients used include water, sodium lauryl sulfate, cetyl alcohol, cetearyl alcohol and/or cetyl/stearyl alcohol; although raw material suppliers have simplified this list further with multifunctional nonionic, mild surfactants along with a fatty alcohol; or even self-emulsifying gel network bases. In this lab, led by industry experts George Deckner and Anthony J. O'Lenick, Jr. (Siltech LLC), the practical aspects of gel network-based o/w emulsions for skin in hair will be discussed, followed by the theory and measurement techniques.
How to Manage Your Marketing Team (or Why Marketing Drives You Nuts!)
Marketing and R&D share many common goals. The primary one is undoubtedly getting great product to market fast. So why are there so many obstacles along the path? What makes what should be a symbiotic relationship so challenging and often adversarial?
From this session, led by Karen Young (The Young Group), you will gain insights into the workings of the marketing brain:
- Where do they come up with their outlandish requests?
- Who makes up the product claims?
- Where do they get their consumer information?
- Why don’t they understand more about product chemistry and what will really work?
- Why are the COGs guidelines rarely realistic? and
- Why do they always do everything at the last minute?
Learn four concepts that will help bridge this gap: 1) Improve the working relationship, 2) Help Marketing understand your R&D challenges, 3) Create better products faster, and 4) Have a great time doing it.
All exhibitors, sessions, presenters, times and locations are subject to change without notice.