Mixologiste: Innovation Crosses Categories

Speaker: Mohamed Omer, Global Haircare and Oral Hygiene Analyst, Mintel

Thursday, June 26 4:45–5:05pm

Mintel Beauty & Personal Care (BPC) identified the key trend set to impact global beauty consumers in 2014, Mixologiste—the blurred lines between beauty technology, which is becoming increasingly common. Combining the most exciting technology and marketing from multiple categories, manufacturers are creating new claim combinations for new products. Omer will review the latest cross-category trends that led to the Mixologiste macrotrend, focusing on hair care, skin care, the latest anti-aging actives, and products addressing scalp care and hair growth.

All exhibitors, sessions, presenters, times and locations are subject to change without notice.